The National Football League (NFL) announced Wednesday it has officially expanded its sports betting partnerships, adding Fanatics Sportsbook as well as DraftKings and FanDuel as partners in sports gambling operations.
Fanatics Broadens NFL Collaboration
Matt King, CEO of Fanatics Betting and Gaming, expressed great excitement for this expansion partnership. According to King, adding Fanatics Sportsbook and Casino brings fans closer to their favorite game while reflecting Fanatics’ vision for creating a comprehensive digital sports platform — offering fans one place where they can bet, play and engage with NFL games– enhancing fan experiences overall.
Commitment to Protecting Game Integrity
As part of their agreement with NFL, all three operators are committed to upholding its core integrity policies, which includes prohibiting certain wager types that the league deems objectionable such as bets related to officiating and injuries and those susceptible to manipulation or pre-knowledge by individuals.
These companies will collaborate closely with the NFL on initiatives focused on responsible gambling, information sharing and advocacy to preserve and uphold its integrity as an endeavor.
Fanatics’ new agreement extends their existing partnership with NFL teams, offering official collectibles and merchandise.
Collaboration on Responsible Gambling and Marketing
Through their partnership, all three operators gain permission to utilize NFL trademarks within sports betting categories – both online and retail – while simultaneously marketing both types of betting services to a broader market. Furthermore, this agreement includes marketing opportunities at major NFL events like Super Bowl LIII and NFL Draft as well as hospitality programs and VIP experiences across NFL-owned digital media platforms.
Renie Anderson, NFL Executive Vice President and Chief Revenue Officer, highlighted the significance of joining forces with these three premier companies. She acknowledged their shared dedication to innovation, fan engagement and safeguarding game integrity as they move ahead together into an ever-evolving sports betting landscape.
Enhanced Data Access for Operators
All three operators will gain access to real-time statistics, Next Gen Stats, and BetVision through Genius Sports, the NFL’s official data distributor.
DraftKings will continue its role as Official Daily Fantasy Sports Partner of the NFL, commencing this partnership back in 2019. In addition, Fanatics will assume their official Online Casino Marketing Partner position of Fanatics will take on these roles for both organizations respectively.
If you are looking for online casino options, check our casino reviews for latest opinions, info, bonuses and promotions. remember to check the legality of playing in your country by filtering down based on licenses.
